Built for manufacturers with physical products

You built the brand. Someone else owns your customer.

Not anymore.
See how it works Book a call→
Where traditional distribution goes wrong

A distributor sells your product. They do not build your business.

01

Customer relationship

Your distributor is the one with the customer relationship, not you: they can walk away with every dealer and every end customer.

02

Market intelligence

Which ads work, which channels, which markets: the distributor keeps that data, not you.

03

Implementation control

When their incentives and yours conflict, whose plan gets implemented?

What it costs you

Here is what your current setup is costing you.

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A distributor's markup can double your landed cost: earn $2M in Europe and your distributor can make roughly $2M on top.
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The competitor who went direct in Europe is now winning the customers you wanted.
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Shops no longer drive demand the way influencers do; most buyers trust creator recommendations.
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Hiring someone in-house to 'sort Europe' rarely works the way manufacturers expect.
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Handing Europe to a distributor is a gamble on someone whose incentives are not yours.
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When a distributor sets your price, buyers stop trusting it.
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When something breaks in Rotterdam (a 3PL labelling issue, a field fault, a dealer going cold), who actually fixes it?
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Your distributor talked you out of Amazon, which is close to 25% of all European e-commerce.
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The alternative

Modern Distribution

Everything a distributor does, in your name.

A European warehouse holds your stock. VAT and compliance are handled properly, market by market. We find the dealers, present your brand, and close the orders. When something breaks, we drive to the warehouse and fix it.

The difference is whose name is on all of it. The dealers are yours. The customers are yours. Every order and every conversation sits in a CRM you own.

We run the operation. You own it.

Person at a sunlit desk

Because distance shouldn't cost you ownership.

A flag stitched from the Union Jack and the European Union flag
Where this came from

We built this because we needed it ourselves.

For twenty years we were Europe's master distributor for our product. When the margin disappeared, we became the manufacturer instead. Three years of engineering, tooling, and debt.

Then Brexit took away the one advantage we had: being inside Europe.

We kept 100% of our dealers. Not one left. We went on to become the largest spreader manufacturer in the world.

The guarantees

If we don't deliver, you don't pay.

Guarantee 01
Building Block Guarantee

Infrastructure built by month three, or 50% of your money back.

Guarantee 02
On the Board Guarantee

One dealer order before your stock lands, or we work for free.

Guarantee 03
Five in 60 Guarantee

Five dealers within 60 days of stock arriving, or we work for free.

Full terms on the European Distribution page.

You already know something isn't working. Let's find out what.

30 minutes. No preparation required. No commitment.

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European Distribution
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The Faber & Strata way

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